Westbridge Development represents manufacturers of equipment and solutions for agriculture, agro-industry and water in Côte d'Ivoire, Senegal, Togo and Benin. It also supports operators in these four countries with their equipment projects.
European manufacturers bring technical maturity. West African operators know their needs and their local conditions. Westbridge connects the two so that the right equipment and solutions reach the field and are maintained over time.
Operators in the region look for equipment that is efficient, durable and suited to their financial realities. Westbridge gives manufacturers a permanent presence alongside them: a network of qualified buyers in each country, face-to-face meetings with decision-makers, precise feedback on needs, prices and competition, and a local relay for after-sales service.
Cooperatives, processors, industrial companies and water utilities rely on Westbridge to invest in equipment that will hold up in their conditions. They get direct access to vetted suppliers, compare offers on total cost of ownership, secure written service commitments and receive support in financing their investment.
Westbridge exists to support economic exchanges with a positive impact, in service of West Africa's industrialisation.
European manufacturers enter the market through a short phase, then establish themselves for the long term. West African operators call on Westbridge to get the most out of an equipment purchase.
A short assignment to assess the market first-hand, whether the manufacturer is new to the region or wants to revive established contacts and past leads. Westbridge prepares an up-to-date review, identifies and meets buyers, gathers their expectations and delivers a clear recommendation for each country.
A continuous presence in all four countries: network development, regular field visits, follow-up of opportunities through to the order, market intelligence and after-sales relay. Westbridge never represents two competitors in the same segment.
Westbridge defines the need, shortlists vetted suppliers and compares offers on what they will really cost over time.
Written statement of need, shortlist of four to six vetted suppliers, summary note and debrief.
Comparative analysis of total cost of ownership over five years, written negotiation of service terms, financing support and a report ready to present to a bank.
Westbridge receives no remuneration from the selected supplier and declines the assignment when it already represents a manufacturer in the segment concerned.
Westbridge works with manufacturers whose equipment and solutions meet a concrete need for local populations and hold up in field conditions.
Reduce post-harvest losses, process locally and help value chains scale up to industrial level.
Equipment and solutions across the whole chain, from field to factory: production, storage and preservation, cold chain, drying, sorting, processing, handling and logistics.
Provide access to drinking water, treat wastewater and protect the resource.
Equipment and solutions to produce, distribute and monitor water, then treat wastewater and sludge: water treatment, instrumentation, network telemetry, sanitation.
Westbridge works only with equipment and solutions.
Côte d'Ivoire, Senegal, Togo and Benin are members of the West African Economic and Monetary Union (WAEMU). They share a currency, a common external tariff and French as the language of business.
In this market, business rests on close relationships of trust. Westbridge invests the time they require.
Relationships are built in person, in each country, with the people who decide and those who use the equipment.
Westbridge selects the manufacturers it represents and never represents two competitors in the same segment, so that each one is fully championed.
Equipment that will not hold up in field conditions is not offered. Spare parts availability and service interventions are discussed from the outset.
Westbridge follows each deal beyond the order, from commissioning to future needs, and reports back to the manufacturer on what is happening in the field.
Build the manufacturer's commercial presence in West Africa, identify buyers and support projects through to the order.
Grow the manufacturer's sales with public and private water and sanitation stakeholders, and open new markets for it.
Map the value chain's processors, their capacities and their projects.
Secure the purchase of equipment for a market gardening development project.
Client references are presented without names for confidentiality reasons. Details available on request.
Whether you are a European manufacturer or a West African operator, describe your project in a few lines or write directly.
Founder and Managing Director